MLS Listings: WaLaw is selling houses!

March 25th, 2010 by Marc

WaLaw gits 'er done!

Here’s one of our recent listing success stories. This seller saved more than six grand ($6,000!) on the listing agent fee. The house sold in less than two months. The system works!

On a related note, I authored an interesting post on Rain City Guide about this picture. Specifically, what does the “Sold by…” sign indicate? I soft sell my point in the post, but here I’ll give my full two cents: It tells other brokers and agents that the buyer’s agent (Mr. Houston) will work cooperatively to get a deal closed.

This must be the purpose of the “Sold by” sign. It simply cannot be designed to promote Mr. Houston as a competent buyer’s agent, because most buyers don’t understand the role played by Mr. Houston based on these signs. The only people who completely understand the message are other brokers and agents. Therefore they must be the audience, and this is the only message to that audience that makes sense.

In the not-too-distant future, WaLaw should have its own “Sold by” sign — except it won’t say, “Sold by.” Rather, it will say something like “Buyer assisted by” or “Buyer’s interests protected by” (obviously we need to refine the message) because that is what WaLaw does. When representing a buyer, we don’t “sell” anything.