If you charge so much less, are real estate brokers overpaid?

Sometimes. There are different opinions on this but the fact remains that traditional agents often work without being paid because not every transaction closes. In order to make up for that unpaid time, they need to charge a premium to clients who do close. Accordingly, clients who close a transaction are helping subsidize all of the unpaid work their agent does for other clients.

Our business model seeks a very different result. We charge buyers an up front fee so that only people who are very serious hire us. Folks who just like to look at houses or who will only sell if they can get a pie-in-the-sky price will usually self-select away from us and go with a traditional agent.  And that’s a good thing because it means our clients don’t have to pay for our other clients.

Posted in: General Questions